Thursday 15 November 2012

Context 3

Initial Ideas

Progression Through Media Production: For this idea i plan to use five images which show me working through stages of media production, including editing, filming etc. The idea of this is to show my progression as a practitioner during the multimedia course.

Bringing Things into Focus: This idea is a metaphor to show my development towards multimedia. I plan again to have a series of images which appear to be seen through the lens of a camera. I will start with an out of focus zoomed in image which will progress towards a clear a vivid image.

After Effects: I enjoy using after effects and what to display my ability using it, for this will have a series of images on the editing suite each at a different stage of editing starting with the basic image and ending with the final product.

Equipment: This idea will consist of me and filming equipment, i will green screen a picture of me into every shot. It will begin with me and a basic camera, and as the pictures progress  my surroundings will change. So a tripod will appear and then a guy with a boom pole and mic etc. This i hope will show how my knowledge has development and how my abilities have increased as well as my resources and friends.

Monday 12 November 2012

Client Project

Filming Postponed

Was meant to be filming today at Harvey Hadden Stadium, but due to the weather it has been rescheduled to tomorrow at midday.

Friday 2 November 2012

Client Project

Filming

On Tuesday Sam and I went to the NTU gym, and i filmed the necessary footage for the second scene of my advert, the hall there was a good size and we had ample time to complete our filming. I got all the shots that i needed and didnt run into any problems. I have spent the last couple of days editing the footage taking what i need and removing what i dont. I plan to continue editing and successfully complete my scene.

Thursday 25 October 2012

Client Project

Location Update

having had one of my locations fall through, i set about looking for another locations where i could use the same shots. I have found the NTU sports complex has a small hall and they have said that i can film there. Me and Sam are going there Tuesday Morning to get some footage, I plan to get the few shots i need for that scene. I will plan a contingency shoot if needed.

Research Project

Sources

http://www.telegraph.co.uk/science/7764294/Film-scores-mimic-alarm-calls-of-animals-to-heighten-fear-and-emotion-study-suggests.html
Article in the telegraph about how animal sounds are used in films to tap into our basic animalistic brain to evoke emotions.

http://allal-cinemagoer.blogspot.co.uk/2007/10/music-in-movies-enhances-emotions_20.html
Blog with information about How music in movies enhances emotion.

Monday 22 October 2012

Client Project

Location Updates

I received some bad news yesterday, i got an email from the manager of jubilee campus and he told me that with the busy schedule at this time of year that it would be possible to book out the hall for a couple of hours to film, therefore i have to now find another location of make the advert possible with the two that i have already.

I had the idea of filming in a gym so im going to research some local gyms and see if there are any that could accommodate  as well as this im going to ask the manager of Harvey Hadden Stadium if there are any other facilities there apart from the running track that could be used.

Wednesday 10 October 2012

Client Project

I have spent the morning looking for another location, having realized complications with the ones that i have already i figured it would be best to have three locations and shoot at all three. Here is the third location i have found. It is the sports centre and Nottingham University, they have a large site indoor and out. They have two large indoor halls with many practice rooms as well as a swimming pool, outside they have tennis courts and 3g pitch and astro turf. I plan to film outside.


I am going to go take pictures on the location later today, as well as talk to a manager about the possibility of filming there.

Monday 8 October 2012

Context 3

Market Research

I have done some initial market research to find out about who would purchase my proposed product as well as my competitors. I found a companies website which specializes in safety videos. http://www.officesafety.co.uk In the website they have a list of their products and prices. They do a number of safety videos for all sorts of situations including driving and fire safety.

 

These are two examples of posters for two of their DVD's. From this website i have got a good idea about the market as well as competitors, also how they present their products and what their target audience is. They have a huge product area with many different types of videos, purchasable or downloadable. As well as this the have a hotline for quick help and also have a few quick online guides, their products can be brought singlely or in deals all which can be found in a catalogue they have.

From researching sites like this there are a number who provide this same sort of product, all at competitive prices. However i was unable to find a site which supports my proposed idea which means the market is currently open for something of that nature.

Context 3

Initial Research

Having decided on an idea i have done some research into what i currently out there in the way of safety videos, and how companies go about selecting what video they use and whether they create it themselves.


I found this video which can be purchased and has a link to a website, from watching the video i didn't find it very enjoyable it looked plain and boring, and i found myself not paying attention. This is why my company idea could be used to create something more alive and encouraging.

Context 3

Initial Idea

For this terms context 3 assignment we need to either come up with an idea for a company or new products within an existing company. Immediately i decided to come up with a model for a new company because i had an idea in the back of my mind which i wanted to use.

The initial idea for my company is a company that creates instructional videos for the workplace, they can either be used for general safety within the workplace or specifically related to a company. As well as this i would like to pair it with an interactive side, where after the video a short exam can be done online to test the watchers knowledge. I've had a lot of jobs and what I've noticed is all the safety videos are old outdated and boring, and i believe there could be a market for some more up to date videos which can relate to the audience.

Client Project

Narrative Ideas

For the client project i wanted to have either a narrative over the top of my film or either text that appears. I want to portray the details of the product effectively, obviously without taking attention away from the advert . I have come up with a few ideas that can either be said or be in text over the advert. In order of where they we appear in the film.

  • ATRG Innovative Products, ATRG Sports Clothing, ATRG Integrated Electronic Textiles.
  • Smart Clothes, Monitors your Vitals, Monitors your Heart Beat. Advanced Technology.
  • Comfortable Fit, Feels like a Sports Top Should.
  • Gives you Feedback Digitally, Simple to Use, Helps you Perform at your Best.
  • Never Need a Heart Rate Monitor Again.
  • Run Faster, Recover Quicker, Breath Better.
These are a few ideas that i have come up with that could be said or relayed via text, i got this idea from watching a number of sports adverts where the advert is the main focus but they still get the required information across.

Client Project

Location Update

I have received an email back from the General Manager of the Hadden Stadium, and he has said that if i email him with the days and times i need to film he will be able to sort it out, i am going to go have a look at the stadium on Wednesday and start planning my shots. This is what the stadium looks like which i've used to give me an idea of size and where i can shoot from.


Research Project

Film Scores History

I found an interesting article http://voices.yahoo.com/history-music-film-analysis-why-film-36641.html.

Entitled 'History of Music in Film: Analysis of How & Why Film Scores Enhance the Emotional Import of Films: Citizen Kane' It talks about why people have been compelled to combine drama with music throughout history using Citizen Kane as an example.The article gives a good history of film scores and how they came about.


http://www.twyman-whitney.com/film/essentials/music-history.html This site has a brief overview of the history of music in film, i found it useful to learn quickly in detail the key stages of music within film, and i believe i can relate to this in my research report.


Research Project

Initial Research

Having chosen my research topic, i decided to begin my initial research. I went to some websites that i knew and looked in more detail about how emotion is created by film scores. www.e-filmmusic.de has an interesting article that talks about the history of film scores and how they relate to emotion, it also refers to the composers and the role during a film, I found this article very useful it gives reference to famous people within the field, as well as the psychology behind how emotions can be derived from music.

Another site i looked at www.upei.ca which has a chapter from a book entitled 'Music as a source of emotion in film' which talks in detail how music within a film can and cannot relate to emotion and its not as simple as putting sad music when you want people to be sad. I think this is a key chapter for my research because it talks about the details of sound as well as its history.

I found this clip on YouTube which shows quite nicely how much music effects and evokes emotion within the viewer, by changing the music you change the scene entirely.



These few starting sources and giving me a lot of ground to work on into my research question and i will do further research into filmscores. I want to find out more about its history.

Research Project

What is your chosen research topic?: I would like to research into how music can been seen as a source of emotion within films.

How familiar are your with this topic?: I have always been quite interested in sound, but i would like to research more into how music is used to evoke emotions within a film, i can recall films that i have watched where the music has played a huge part and has reflected upon the audience including me. I would like to know more about how this emotion is created and the music is chosen.


Initial Bibliography: To start off and help my research i will read through my collection of empire magazines and see if there are any useful articles or interviews which are relevant to sound. I have also found some website which give some details about creating a film track.
Filmsounds.org
Digitalfilmaker.net
Intelligentsound.org

I plan to also watch through some you tube clips i have found which talk about creating a film track, as well as this i am going to watch through some films which have won the award for best sound mixing and make notes on them, these include: Jaws, Star Wars, Gladiator, The Bourne Ultimatum and The Deer Hunter. All which i have on DVD

Wednesday 3 October 2012

Client Project

Target Audience

I have thought about my target audience throughout my research and was torn between whether it was a product for athletes as individuals or whether it would be better aimed at large companies. I came to the decision that i would like to focus on both because ATRG are a company themselves so their products could be sold to individuals or larger companies and training teams. When it comes to professional athletes i know that a lot of the time they train in teams and have sponsors, so this seems to be the sort of product that can be bought for the whole team whether they are runners or footballers, and again it could be sold to large companies which sell world wide. Because training teams have their equipment supplied a product like this which could be bought by whoever is paying for the equipment means that a whole team could be using it.

Therefore with my advertising i aim to show the product in detail while being as informative as possible but still appealing to the sporty nature of the product.

Client Project

Locations Ideas

For my advert i want it to look professional so I've looked into sports facilities that i could possibly use to shoot at, rather than just have it in park or wherever. I looked into possibly running tracks and found that their is one at Harvey Hadden Stadium.

This is a photo of their track and at first glance it looks very professional  which is exactly what i want to portray. This track is located 2.4miles from my house and takes 28mins to get to by bus, so it is definitely accessible, i have emailed them asking whether i would be able to film there, but am still waiting to hear any news. On their site it says £2.25 per adult but i don't know how long that is for. Its opening times during winter are 9:00:4:30 mon-fri so that would give me plenty of time to film.

Another location i have looked at is the leisure centre on Nottingham's Uni's Jubilee Campus, i go to the gym their so i have seen the facilities first hand and am aware of there quality.

The centre is a 5minute walk from my house so like the stadium is easily accessible. opening times are 7:30-10:30 mon-fri and 9-10 sat-sun, again there would be plenty of time to shoot, from what i know about the centre you can book the hall although i am unsure of price. I have also emailed them asking about the possibility to film there and am awaiting news.

Client Project

Prop Ideas

Having done a lot of research i decided to begin coming up with prop ideas, a recurring factor throughout all my research regarding the look of these sports products is the streamline nylon look that they all have, i feel i need to incorporate this into my advert i need something that looks the part and is believable as a sports item. I own some sports shirts that i use which i think could be use to represent my product, obviously i would edit out the logos already on them.






Client Project


I thought i would add this website in because I've used in in my research, because i like how they go about presenting the product, it seems very innovative and new. Although it is not solely related to what i want to advertise i have got good ideas from there website and adverts.

Client Project

Ideas

Having finished my initial research and got a good idea about whether a product like the one i'm thinking of exists or can be created. I'm going to move on to getting ideas for my advert, to get a good overview of the sort of adverts already out there i plan to watch adverts from all ranges of the spectrum  including sports as well as information and technology.

I began by watching advert that i was familiar with and had seen over the years, these including the numerous sports adverts brought out by Nike and Adidas, this particular one caught my eye.


Rather than selling a product this advert is selling the brand. It does this by employing a lot of the big names within the footballing world at the moment, it is wildly extravagant and must of had a ridiculous budget i tried to find it but had no luck. This shows me how far an advert can go to promote something, and by having those big names that people are familiar with further helps to boost its self image.

After watching numerous adverts like this i set about looking for adverts which are about selling a product or a brand, but they go about it in a more informational way. I managed to find this advert about Nanobionic Innovative Performance Clothing. 


This advert has the purpose of selling a new type of sports clothing. It is a lot more dumbed down than the Nike advert and tells you about the product what i can offer you and how it improves your performance.

When comparing the two adverts the Nanobionic style is much more related to how i want my advert to look, stylish but informing. I don't want the advert to fancy and garish, it needs to be simple but not in a boring way. I plan to look at the Nanobionic website to see if i can get any more ideas which help me towrads my advert.

Moodboard


Research 3

Now that i have seen that it is possible to create a muscle monitoring fabric, i have decided to research into the benefits it can have for an athlete  i talked earlier about how professional athletes spend years perfecting their movement so they can get the most out of their body. I found a video on YouTube not solely around 
this but makes the point quite nicely, and i feel that i can be a good advert for the product.



In this video Cristiano Ronaldo is pitted against a sprinter to see who is quicker, as well as this their body's are covered in sensors to measure their movement also they are surrounded by slow mo cameras to capture their body movements. What I've learnt from the video and what they talk about after both Ronaldo and the sprinter have done a 25m dash, is the difference in technique. The sprinters is flawless and his whole body is moving in unison which he has perfected over his career, where as Ronaldo's technique is very sloppy he almost has to think about running where to the sprinter it comes naturally. From this video I believe you could show how a product like the one i want to advertise could be used to improve an athlete, even one like Ronaldo who you don't see as needing improvement. 

Research Cont'd

Having found a good example of a piece of clothing with an in built heart rate monitor i decided that it would be best to next look at clothes which monitored health, not for a medical purpose but to see what else is out there. I found an article on BBC news which shows exactly this.
http://news.bbc.co.uk/1/hi/health/6740325.stm

In the article it says the purpose of these clothes are to monitor hospital patients, people with chronic illness and recovering athletes. What i was interested in was that these products were going to be monitoring a lot of the body's vital signs including blood, sweat and other body fluids. This idea of monitoring multiple bodily signs is exactly what i want to do.

I then began to research products which monitor your muscles. I quickly found a new technology which monitors muscles in a different way to what i want.
http://www.gymtalkclothing.com/news-and-tips/new-tech-the-muscle-fatigue-monitor
At the moment what they have created is a muscle fatigue monitor designed to help you get the most out of your workout, but telling you how much more your muscles can take and whether you can continue or should stop. However what i want in my product is something the can measuring your muscle contractions which will show you which muscles are working. This will ideally be used for athletes mainly runners, who spend years perfecting their movement to make sure their whole body is working in unison and i think a product like mine could help.

After further research it seems that European researchers have created a fabric which can monitor muscle overload to help prevent RSI, again not quite what I want to do but it does show that it is possible to have something that monitors your muscle activity within a fabric.
http://cordis.europa.eu/ictresults/popup.cfm?section=news&tpl=article&ID=90101&AutoPrint=True

Research

I began my research by trying to find items of clothing which have inbuilt heart rate monitors, this was to get an idea of what they might look like and also to see if there are any about. Although i want my product to measure muscle contractions as well i thought that heart rate alone would be a good place to start.
Initially all i could find was the standard heart rate monitor watches that you see everywhere.

After continuing to search around on the internet i found a website called Numetrex.com which specialize in advanced sports clothing. There main product are shirts and sports bra's with inbuilt heart rate monitors which either transmit their results to a watch or another device.

From looking through their website i got a good sense about what they hope to achieve with the products and also why they have created them, as well as this i was able to see how the looks of the product reflect a real sense of sport. I feel this is a good stepping stone towards my advert and has giving me good ideas into how to present my product.


Client Project 1

Yesterday we had our first Client Project tutorial with Deborah. We went over the Module guide and looked at the three briefs. We would be making at advert which would show in a slick a stylish way what ATRG are currently, have and going to do. We were told to choose one brief and begin working on it.

I immediately wanted to do the first brief because i already have an idea that i want to do about a future product. I want to do an advert for a piece of sports clothing which monitors heart rate respiratory rate as well as muscle contractions, being my initial idea i need to go and do some research to see if anything like this already exists.

Year 3

Wednesday 18 April 2012

Overview of Locations

These are the locations i will be using for my 90 second short film:

17 Wollaton Hall Drive: This is my house, its a decent size and the rooms are quite large. I will be shooting in my room the living room and the kitchen, i plan to clear out anything i don't what to be seen in the camera shots, this will be easier enough there are only a few things in my room and the living room which will require moving. However in the kitchen i will have to briefly clear out the fridge and replace with my ow props, which i have already began to prepare.
               There are large windows in the kitchen and the living room so i plan to do some practice shoots to see how the light will effect my film, this will show me if i need to do anything about it, curtains etc.

Wollaton Drive: This is a road near my house where i plan to shoot the fight scene, its a good location because it is very busy and there are a lot of lampposts which give a nice light, again though i will do some practice shoots to see how well it works on the camera. It is a residential area so during the day its quite busy and there are many cars on the road, however at night most cars get moved onto the drive. The road does back onto quite a busy road so i plan to find times when the noise does not effect as much, this might require me t use a shotgun mic so the sound is not picked up.

Pictures will follow.

Character Profiles and Costumes

Character Profile

Name: John 

Age: 22

Height: 6ft

Weight: 80kg

Hair: Brown

Eyes: Brown

Dress Style: Jeans and Plain T-shirt, worn clearly haven't been washed in a while.  

Description of Home: Typical detached house, Messy and unclean.

Character Trait: Depressed

Family: Family are apparent but never seen of made contact with.

What kind of person is the character with others?: Character does not interact.                   

We get very little information on the characters back story, what he does, if he has friends, why he is depressed. These are not made clear throughout the film, however the source of his depression is made apparent at the end of the film.
            Costume wise, he will have two costume one for the first three scenes when he is in the house, this will consist of pyjama trousers and a plain white T-shirt, both clearly dirty and not washed. His second is what he wears when he leaves the house for the fourth and fifth scene, this will consist of jeans and a shirt, life before they will be dirty.

Tuesday 17 April 2012

Monday 16 April 2012

DP3 Depict Production Information





DP3 Depict Storyboard

Here are my storyboards and floor plan for my 90 second film.



DP3 Depict My Idea

As i said in the previous post that i want to make a short film which follows the life of someone dealing with depression of an unknown cause.

Treatment: Loss


Unknown Character wakes, he looks washed out and tired. He wonders downstairs in his house, enters the kitchen and picks up a bottle of scotch, hours past as he drinks his sorrows. He is clearly distraught and upset but the reason is not clear, nothing in the house suggests this.

Days pass and his state remains and he begins to look more and more of a mess, he ventures out of the house drunk and wanders the streets he starts a fight with some unknown people and gets beat up, his world becomes a blur as he mentally starts to fall apart.

Weeks have past now and he remains in this state, the phone rings a lot and many messages have been left on his answer phone, it seems that the pressure and pain are to much for him he sits down in his house the place is a mess, and with only a bottle of scotch and a pot of pills he starts to take numerous amounts.

A picture is seen on the mantle of the character and an unknown female, the room then dissolves and its how outside and sunny, our character is seen walking alone in a park with a lake people trees and birds, suddenly he is joined by the female from the picture, and a smile appears on his face.

DP3 Depict Initial Idea

For the Depict coursework i want to create a short film on someone who is struggling to deal with a great loss in their lives, it will follow them in various scenarios as the world slow starts to fall apart and they cant mentally deal with the pain, the viewer will not know of why they are this way right until the very end.

DP3 DEPICT

Thursday 16 February 2012

Projected Visuals Initial Few Edits

Here are the first few edits i have done for the projected visuals project. They are still in basic form and need some adjusting as well and putting music in the relevant place and adding effects. As well as this i also need to link all together to create my narrative.









Friday 3 February 2012

Eye Reflection 2

Another attempt at the eye reflection i think this one is more successful.

Eye Reflection

After my project management feedback session today, i showed the group some tests that i had done zooming into and eye and then moving to a set of new images made to appear as if they were in the eye. Dominic said he would like to see me try it again but having the image appear later and also appear as a sort of reflection within the eye. Here is an image example and also my attempt at it in after effects.


Floor Plan