Thursday 7 February 2013
Selected Plants Text Experiments
This is my most recent edit for the selected plants advert (not including footage) its purpose is to show some of the effects i might use in the final advert.
Thursday 31 January 2013
Monday 28 January 2013
Tuesday 22 January 2013
External Client Project
Compositing
Having spent the day practicing using certain 3d text effects in after effects, i feel i have gained a good knowledge, and think that i can add what ive learnt into my upcoming advert. This i believe will add a classier
effect to the video and hopefully make it stand out more from my ATRG advert.
I plan to spend tomorrow as well looking and other techniques to further improve my advert.
Having spent the day practicing using certain 3d text effects in after effects, i feel i have gained a good knowledge, and think that i can add what ive learnt into my upcoming advert. This i believe will add a classier
effect to the video and hopefully make it stand out more from my ATRG advert.
I plan to spend tomorrow as well looking and other techniques to further improve my advert.
Compositing Text Practice
Composition Practice
Today i have been practicing compositing text into pictures using after effects, i have look at some tutorials on-line, i already knew the basic but these helped me to fill in some gaps i show different ways of going about it. Here is my first practice.
Monday 21 January 2013
Passerelle - The IT Recruiting Agency
Research
During our weekly tutorial and while talking to Jools he mentioned that i should try to test myself and include some composting within the advert to set it apart from the ATRG advert. He mentioned a video which Alex Bryant had shown him and after contacting her she gave me the link. I is an advert for a recruitment company and i have found it very useful in giving me ideas about how i can further push myself and increase the quality of his new advert. I plan to practice some of the techniques shown in the Passerelle video and i will post my progress on here.
External Client Project
Selected Plants Nursery
Last weekend i visited selected plants nursery and completed a recce, from this i was able to get a good idea of the site and talk in detail with the owner about what he wants for his advert. I was able to make notes of aspects of the site and begin to plant how i will go about shooting the advert.
Due to the snow i didn't take any photos because you couldn't really see anything, however the owner gave me some photos of plants and of the site hat he has taken.
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Last weekend i visited selected plants nursery and completed a recce, from this i was able to get a good idea of the site and talk in detail with the owner about what he wants for his advert. I was able to make notes of aspects of the site and begin to plant how i will go about shooting the advert.
Due to the snow i didn't take any photos because you couldn't really see anything, however the owner gave me some photos of plants and of the site hat he has taken.
.jpg)
Tuesday 15 January 2013
External Client Project
Update
Today i received an email from the owner of Selected Plants Nursery, this included the information i asked for regarding the site; Size, age, what they sell, where they want to be in the future, address etc.
As well as this i was given the instructions about how he wanted the advert to look, however he gave these to me loosely and said he was open to suggestions and that his ideas were more like guidelines.
I plan to visit the site this coming weekend to get a better feel for the area and take some pictures, from he i can start planning my shoot in more detail. I no what the advert needs to include and i just have to get it all sorted.
Today i received an email from the owner of Selected Plants Nursery, this included the information i asked for regarding the site; Size, age, what they sell, where they want to be in the future, address etc.
As well as this i was given the instructions about how he wanted the advert to look, however he gave these to me loosely and said he was open to suggestions and that his ideas were more like guidelines.
I plan to visit the site this coming weekend to get a better feel for the area and take some pictures, from he i can start planning my shoot in more detail. I no what the advert needs to include and i just have to get it all sorted.
Monday 14 January 2013
Research Project
Artefact 1
For my first artefact i plan to hold a number of surveys at cinema's. I will choose three cinema's within my local area to get a wide range of responses, these cinema's will be: The Savoy, Broadway and Cineworld.
My Survey will comprise of a short questionnaire split into three sections: Perception, Technology and Psychology. For each section there will be a number of questions, ideally each section should take no longer than 2 minutes.
Perception: for this section i want to gauge the viewer initial knowledge regarding film in sound, how they perceive it and whether they think it plays a big part within a film.
Technology: for this section i will briefly inform them about certain technologies put into use within the film industry and ask them how they personally view them. There answers i will be able to relate back to my research project.
Psychology: for this section i will show them a few clips each with either slightly different saturation as well as various accompanying pieces of music, this again i can relate back to my research project.
Whilst at the cinema's i will make a note of the viewer's name, age and the film they are coming to see.
I will now work in more detail on this survey devising the questions and planning the survey times.
For my first artefact i plan to hold a number of surveys at cinema's. I will choose three cinema's within my local area to get a wide range of responses, these cinema's will be: The Savoy, Broadway and Cineworld.
My Survey will comprise of a short questionnaire split into three sections: Perception, Technology and Psychology. For each section there will be a number of questions, ideally each section should take no longer than 2 minutes.
Perception: for this section i want to gauge the viewer initial knowledge regarding film in sound, how they perceive it and whether they think it plays a big part within a film.
Technology: for this section i will briefly inform them about certain technologies put into use within the film industry and ask them how they personally view them. There answers i will be able to relate back to my research project.
Psychology: for this section i will show them a few clips each with either slightly different saturation as well as various accompanying pieces of music, this again i can relate back to my research project.
Whilst at the cinema's i will make a note of the viewer's name, age and the film they are coming to see.
I will now work in more detail on this survey devising the questions and planning the survey times.
Friday 11 January 2013
External Client Project
Initial Research
I found this video on YouTube, again it is a promotional video for a garden centre, it is made up of a number of short videos with the purpose of increasing interest in Wyevale during the autumn months. I like these shorts videos because they represent the stereotyped idea i have when thinking about garden centers; Simplicity seems to be a key factor as well as melodic music and the voice actor with a warm voice. This has given me a good idea about how to go about creating the video for Selected Plants.
Wyevale Garden Centre's
I found this video on YouTube, again it is a promotional video for a garden centre, it is made up of a number of short videos with the purpose of increasing interest in Wyevale during the autumn months. I like these shorts videos because they represent the stereotyped idea i have when thinking about garden centers; Simplicity seems to be a key factor as well as melodic music and the voice actor with a warm voice. This has given me a good idea about how to go about creating the video for Selected Plants.
Wyevale Garden Centre's
External Client Project
Initial Research
To start this project off i decided to do some research regarding garden centre's which is the most similar business to Selected Plants. I found a video on YouTube which quite nicely shows the sort of relaxed and informative feel i want the video to have.
Notcutts Garden Centre in Newnham Court Shopping Village
This video is 60 seconds long, and talks about what Notcutts garden centre offers, this was a good inital starting idea for me, however i would hope my video would look more stylish.
External Client Project
This term for my external client project i will be creating a promotional video with the purpose of being shown on a website. The business is called Selected Plants and they specialize in herbaceous plants. They have a large nursery located at Ivy Hatch in Kent. I have spoken to the owner and have arranged to visit the site and talk in detail about what sort of advert he wants for his website.
On first impressions he wants a small video 45-60 seconds showcasing the sort of quality that they offer, as well as giving a brief history about the business and an interview from the owner. The purpose of all this is to increase customer interest and make them aware why choosing Selected Plants would be a good choice for them.
I plan to visit the site next weekend which will allow me to start drawing up the necessary paperwork, as well as storyboards and it will give me a chance to talk directly to the owner.
On first impressions he wants a small video 45-60 seconds showcasing the sort of quality that they offer, as well as giving a brief history about the business and an interview from the owner. The purpose of all this is to increase customer interest and make them aware why choosing Selected Plants would be a good choice for them.
I plan to visit the site next weekend which will allow me to start drawing up the necessary paperwork, as well as storyboards and it will give me a chance to talk directly to the owner.
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