Target Audience
I have thought about my target audience throughout my research and was torn between whether it was a product for athletes as individuals or whether it would be better aimed at large companies. I came to the decision that i would like to focus on both because ATRG are a company themselves so their products could be sold to individuals or larger companies and training teams. When it comes to professional athletes i know that a lot of the time they train in teams and have sponsors, so this seems to be the sort of product that can be bought for the whole team whether they are runners or footballers, and again it could be sold to large companies which sell world wide. Because training teams have their equipment supplied a product like this which could be bought by whoever is paying for the equipment means that a whole team could be using it.
Therefore with my advertising i aim to show the product in detail while being as informative as possible but still appealing to the sporty nature of the product.
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