I have done some initial market research to find out about who would purchase my proposed product as well as my competitors. I found a companies website which specializes in safety videos. http://www.officesafety.co.uk In the website they have a list of their products and prices. They do a number of safety videos for all sorts of situations including driving and fire safety.
These are two examples of posters for two of their DVD's. From this website i have got a good idea about the market as well as competitors, also how they present their products and what their target audience is. They have a huge product area with many different types of videos, purchasable or downloadable. As well as this the have a hotline for quick help and also have a few quick online guides, their products can be brought singlely or in deals all which can be found in a catalogue they have.
From researching sites like this there are a number who provide this same sort of product, all at competitive prices. However i was unable to find a site which supports my proposed idea which means the market is currently open for something of that nature.
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